New York Unveils New ‘We ❤️ NYC’ Logo as a Reimagining of the Iconic ‘I ❤️ NY’ Logo
Whether you’re a visitor or a lifelong resident, you’re undoubtedly familiar with the iconic I ❤️ NY logo that’s emblazoned on t-shirts and throughout New York City. Now, a new campaign is taking a cue from this beloved emblem. The city has introduced a logo that looks similar to Milton Glaser’s 1977 creation: We ❤️ NYC.