Danish Supermarket Uses Creative Pricing Trick to Stop Hand Sanitizer Hoarding

Denmark Stops Hoarding with Innovative Pricing

Photo: Stock Photos from FotoHelin/Shutterstock

As anyone who has been to a supermarket lately knows, hoarding is a real thing. Depending on your country, it might be toilet paper or flour or milk. But certainly, an issue worldwide has been protective essentials like masks, gloves, and hand sanitizer. In Denmark, one supermarket is getting creative to ensure that everyone has access to hand sanitizer and to put an end of stockpiling.

Denmark's Rotunden Hellerup Foodmarket is taking ingenious measures to safeguard the the wellbeing of their customers. A Twitter user posted from inside the grocery store, where a sign let customers know that one bottle of hand sanitizer costs 40 Danish krone ($5.70). But if they want to purchase two bottles, they'll pay 1,000 Danish krone ($143). By reversing the trend of purchasing in bulk for a discount, they've put a halt to hoarding.

Additionally, the grocery store took to its Facebook page to implore its customers to respect other measures they've put in place to allow people to continue shopping safely during the coronavirus. This includes sending only one member of the household to shop, keeping a safe distance from staff and other shoppers, sanitizing your hands while entering, and putting on gloves while shopping. “We have a great responsibility to keep the business running, and we can only do that with everyone’s help and understanding,” they wrote.

One Danish supermarket put an end to hand sanitizer hoarding by pricing up when buying in bulk.

People around the globe applauded the move and encouraged their local shops to take note of the initiative.

Some pointed out, however, that this technique won't work everywhere.

So in some areas, stores are taking different steps to stop hoarding.

h/t: [Bored Panda, Unilad]

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Jessica Stewart

Jessica Stewart is a Contributing Writer and Digital Media Specialist for My Modern Met, as well as a curator and art historian. She earned her MA in Renaissance Studies from University College London and now lives in Rome, Italy. She cultivated expertise in street art which led to the purchase of her photographic archive by the Treccani Italian Encyclopedia in 2014. When she’s not spending time with her three dogs, she also manages the studio of a successful street artist. In 2013, she authored the book 'Street Art Stories Roma' and most recently contributed to 'Crossroads: A Glimpse Into the Life of Alice Pasquini'. You can follow her adventures online at @romephotoblog.

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