Funny Video Series Imagines What It Would Be Like if Fonts Could Talk to Each Other

You don't need to be a designer to know that different fonts serve different purposes. For example, typefaces with serifs—those little tails at the end of the letters—make it easier to read long texts, while sans serifs (meaning without serifs) offer a clearer design that you can recognize quickly, like subway stop names.  Playing on this idea, Elle Cordova has created some funny videos imagining how typefaces would interact with one another.

Cordova imagines the famed Times New Roman as a reflective person. Wearing glasses and a sensible cable knit sweater, this typeface doesn't dwell on the past. “Do I miss being the default font? No,” Cordova says, impersonating the font. “Like I told Calibri back in 2007, I've done my time.” A fellow serif replies that it was made for newspapers and shouldn't be languishing “in double spaced essays written by eighth-graders.”

In Cordova's tale, the sans serifs like Futura and Arial disagree, saying that their counterparts “think they're so important just because they're wearing little top hats and booties.” But it's not all arguments between these anthropomorphized typefaces. Cordova also imagines an whole story arc in which Arial falls head over heels for designer-favorite Helvetica, who doesn't miss a beat telling an excited Papyrus there's no room for them at its “art poster thing.”

For a video that is a little over a minute, Cordova expertly outlines the personalities of a handful of typefaces. Even the controversial Comic Sans makes an appearance, donning colorful hair and a tie-dye sweatshirt.

In a follow up video, Cordova even addresses a shake up in the design world. In 2023, Microsoft switched from Calibri to Aptos as their new default font. And so, Calibri one day walks into work and notices someone sitting in its chair. Having been through the same experience, Times New Roman offers some comfort, reminding it that at least it's legible—unlike the Dingbats, which apparently know the secrets of the universe.

To stay up to date with Cordova's clever videos, you can follow her on X, formerly Twitter.

Elle Cordova has created some funny videos imagining how typefaces would interact with one another.

Elle Cordova: Twitter
h/t: [Neatorama]

Related Articles:

Designer Reveals the Fonts Used in the Logos of the World’s Biggest Brands

Ingenious Device Can Capture and Identify Any Colors and Fonts in the Real World

18 of the Most Influential Typefaces and the Design History Behind Them

Helvetica Typeface Gets an Update for the First Time in 35 Years

Regina Sienra

Regina Sienra is a Staff Writer at My Modern Met. Based in Mexico City, Mexico, she holds a bachelor’s degree in Communications with specialization in Journalism from the National Autonomous University of Mexico. She has 10+ years’ experience in Digital Media, writing for outlets in both English and Spanish. Her love for the creative arts—especially music and film—drives her forward every day.
Become a
My Modern Met Member
As a member, you'll join us in our effort to support the arts.
Become a Member
Explore member benefits

Sponsored Content