Do your photos always come out blurry? Or are you not quite sure what the rule of thirds actually means, or how shutter speed and ISO work? You might think that makes you a terrible photographer, but, in this case, that might actually pay off. Icelandair is inviting self-proclaimed “bad photographers” to take part in a competition designed to prove that, in Iceland, even the most amateur photographers can capture something beautiful.
Icelandair is looking for people with no professional photography experience and no real desire to learn it, either. All you need is the confidence to use your phone or a basic camera, plus a willingness to explore Iceland’s incredible landscapes. The ideal candidate is described as someone who’s “frequently disappointed with [their] own photos,” but “occasionally surprised when a photo turns out okay.” You should also love to travel and feel comfortable being on camera, both in photos and videos.
The winning “bad photographer” will be awarded a 10-day trip to Iceland, with travel expenses covered, plus US$50,000 for photographs, content, and participation. The airline says, “Your photos may appear in a global campaign, so there’s a chance for some fame, too.”
To apply, just answer six quick questions, and if you really want to stand out, Icelandair also encourages you to upload a short video sharing your best (or worst) photography fails.
Applications are open until April 30, 2026. Find out more and enter on the Icelandair website.
Icelandair is inviting self-proclaimed “bad photographers” to take part in a competition designed to prove that, in Iceland, even the most amateur photographers can capture something beautiful.
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You could win a 10-day trip to Iceland, with travel expenses covered, plus US$50,000 for photographs, content, and participation.
Icelandair: Website | Facebook | Instagram | YouTube
Source: We want to prove that even the worst photographer can take great photos of Iceland. Is that you?
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