IKEA Creates “Fill in the Blank” Recipe Posters to Make Cooking Easy


IKEA is known for its stylish-yet-inexpensive furniture that comes with (seemingly) simple directions that anyone can follow. While some would argue this point, the Swedish brand has translated this pictorial idea into food. With help from Toronto-based advertising firm Leo Burnett, they’ve created a series of illustrated recipes printed on parchment paper. They call it Cook This Page, and it features single page “fill in the blank” instructions for tasty dishes that you bake.

Cook This Page doesn’t just list what ingredients you’ll need and how much. It goes one step further to tell you where to place the food on the sheet. In a recipe for their famous Swedish meatballs, a small circle guides you on where to put a pinch of salt, while another shape instructs you to mince a garlic clove and arrange it in another circular formation. Once you’ve got all the ingredients down,  simply wrap up the paper and pop it in the oven.

With this initiative, the company wants to make preparing food  accessible—even if you aren't a master chef. “When it comes to cooking, most people are hesitant to break from routine,” a video unveiling the collection reveals. “They find new recipes and foods to be intimidating. IKEA wanted to show people that getting creative can be deliciously simple.”

Cook This Page was recently unveiled at an IKEA Canada kitchen event. For now, it has yet to be introduced across the globe.

Step into the IKEA kitchen with their ingenious Cook This Page series. Each “fill in the blank” recipe instructs you where to put an ingredient on the oven-ready parchment paper.

IKEA Cook This Page IKEA Kitchen IKEA Cook This Page

Once all your ingredients are down, there are just three more things you've got to do:

IKEA Cook This Page IKEA Cook This Page IKEA Kitchen

IKEA has created several recipes, including salmon…

IKEA Kitchen IKEA Kitchen IKEA Kitchen IKEA Kitchen

… shrimp…

IKEA Kitchen IKEA Kitchen

… and strawberry rhubarb.


 Watch the entire promotional video below:

Leo Burnett: Website
h/t: [Bored Panda]

All images via Leo Burnett.

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Sara Barnes

Sara Barnes is a Staff Editor at My Modern Met, Manager of My Modern Met Store, and co-host of the My Modern Met Top Artist Podcast. As an illustrator and writer living in Seattle, she chronicles illustration, embroidery, and beyond through her blog Brown Paper Bag and Instagram @brwnpaperbag. She wrote a book about embroidery artist Sarah K. Benning titled 'Embroidered Life' that was published by Chronicle Books in 2019. Sara is a graduate of the Maryland Institute College of Art. She earned her BFA in Illustration in 2008 and MFA in Illustration Practice in 2013.
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