Inventive ‘Kintsugi Oreos’ Fix the Broken Cookie Problem by Mending Them With Frosting

Kintsugi Oreos

The ancient Japanese art of kintsugi involves mending broken pottery by filling in the cracks with gold, turning ceramic shards into something beautiful. The word literally means “to join with gold” and the process serves as a reminder that even the most broken of things can be made whole again and that there is beauty and serenity in imperfection. This idea has resonated with people all across the globe, within the art world and beyond. Now, it is gaining attention once again, but this time in the cookie community.

Creative agency Leo Burnett Tailor Made recently came up with the idea of “kintsugi Oreo,” a perfect solution to the broken cookie problem. Their proposal involves an Oreo cream-flavored frosting in a tube that people can then uncap and apply carefully to the cracks in their cookie. They can push the pieces back together with the edible adhesive. And once the cream sets, the Oreo will be whole again, albeit with vivid white lines where the cracks used to be.

You can watch the full promotional video below.

What if broken Oreo cookies could be pieced back together with a tube of cream? Check out kintsugi Oreo.

Leo Burnett Tailor Made: Website
h/t: [Neatorama]

Related Articles:

Vintage Japanese Gadgets Are Reimagined With Golden Kintsugi “Scars” to Give Them a Second Chance

Artist Uses Japanese Art of Kintsugi to Fill in Basketball Court’s Cracks With Gold

Ceramic Shards Found on Beach Are Turned into Chopstick Rests Using Kintsugi

Sarah Currier

Sarah Currier is a Contributing Writer at My Modern Met. Based in central Iowa, she is currently enrolled at Iowa State University and is working toward a BA in Journalism and Mass Communication with a minor in English. She loves all things creative, and when she’s not writing, you can find her immersed in the worlds of television, film, and literature.
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