Clever Movie Ad Printed on Both Sides of Paper Comes To Life When Held To Light

Your Name Movie Advertisement

Photo: Reddit

A movie advertisement can be more than just a way to promote a film. When done well, it can become a collector’s items for fans of the flick. The 2016 Japanese animated film Your Name did just this with their clever full-page ad in a newspaper that, when printed, would’ve made anyone want to hang the page on their wall (or window) and see the film, of course.

Utilizing newsprint’s translucent quality, the Your Name ad comprises two images that are printed on either side of the paper. Individually, each image features a character standing to on the left side of the page. When the paper is held up to the light, the entire picture is complete and features the two figures facing one another—although not quite touching, which gives some hint to the plot of the movie.

Your Name received critical acclaim and achieved great commercial success. It became the fourth-highest grossing film of all time in Japan and the 16th highest-grossing non-English film worldwide. If you’re intrigued and would like to see the animation, here are places you can watch it.

A clever movie advertisement for the 2016 Japanese animated film Your Name comprises two images printed on either side of newsprint. When held to the light, the entire composition is complete.

Your Name Movie Advertisement

Photo: Reddit

h/t: [Reddit]

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Sara Barnes

Sara Barnes is a Staff Editor at My Modern Met and Manager of My Modern Met Store. As an illustrator and writer living in Seattle, she chronicles illustration, embroidery, and beyond through her blog Brown Paper Bag and Instagram @brwnpaperbag. She wrote a book about embroidery artist Sarah K. Benning titled 'Embroidered Life' that was published by Chronicle Books in 2019. Sara is a graduate of the Maryland Institute College of Art. She earned her BFA in Illustration in 2008 and MFA in Illustration Practice in 2013.
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