People Around the World Are Obsessed With This Plush Shark from IKEA

Photo: IKEA

Meet Blåhaj (Blaha), the soft toy shark from IKEA that has millions of fans around the world. The Swedish furniture brand first started selling the toy in stores a few years ago, but was recently convinced to relaunch it after fans petitioned for a comeback. The friendly-looking shark has now appeared in countless social media posts, and some have even created their own Instagram pages for their plushy pal.

It’s not clear what exactly makes this 1-meter-long shark so popular but Blåhaj arguably has a certain charismatic charm. In the online product description, IKEA says, “Big and safe to have at your side if you want to discover the world underneath the sea. The blue shark can swim very far, dive really deep and hear your heart beating from far away.” Just like a comfort animal, Blåhaj seems to be the perfect friend for when you just need a hug.

Among the many positive online reviews, one enthusiastic IKEA customer writes, “This guy is my favorite buddy in the bedroom […] We snuggle and have deep conversations about life and secrets […] Do yourself a favor and get yourself a Sharkie. You will not regret it.”

Check out some of Blåhaj’s fan posts below and get your own on the IKEA website.

Meet Blåhaj (Blaha), the soft toy shark from IKEA that has millions of fans around the world.

 

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A post shared by Annika (@annikiara) on Sep 27, 2018 at 9:16pm PDT

 

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A post shared by Whatever Shark (@whatever.shark) on Sep 27, 2017 at 3:00pm PDT

The friendly-looking shark is making a splash on social media.

 

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A post shared by Акула Иннокентий (@akula_innokentiy) on Oct 22, 2018 at 6:15am PDT

 

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A post shared by Акула Орлен (@akula_iz_ikei_orlen) on Oct 22, 2018 at 7:24am PDT

 

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A post shared by @tdoc536 on Feb 18, 2018 at 3:54pm PST

Just like a comfort animal, Blåhaj seems to be the perfect plushy pal for when you just need a hug.

 

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A post shared by Дарья Фалькон (@madrilizz) on Aug 26, 2018 at 8:48am PDT

 

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A post shared by Izolda Tikhonovna (@izoldatikhonovna) on Oct 17, 2018 at 12:44am PDT

 

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A post shared by Тильда Катарина Шведская (@blahaj_fran_ryssland) on May 27, 2018 at 10:46am PDT

 

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A post shared by Whatever Shark (@whatever.shark) on Sep 22, 2017 at 3:44pm PDT

 

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A post shared by Whatever Shark (@whatever.shark) on Aug 15, 2017 at 11:45am PDT

 

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A post shared by Тильда Катарина Шведская (@blahaj_fran_ryssland) on Sep 19, 2018 at 2:22am PDT

People have even dedicated fan art to Blåhaj.

 

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A post shared by Maria (@artist.on.the.mt) on Sep 26, 2018 at 9:54am PDT

 

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A post shared by Nik Welay (@welayfinik) on Oct 12, 2018 at 5:06am PDT

IKEA: Website | Facebook | Instagram | Twitter
h/t: [Design You Trust]

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