Anyone can enjoy and benefit from the practice of yoga. While it is often viewed as a “feminine” activity, it's anything but that—completing the poses requires grace, strength, and flexibility. Several years ago, Dan Abramson of Brogamats wanted to convince more men, boys, and military veterans to try the ancient activity. His solution was to create Yoga Joes, a series of little green army men toys that are striking some of the most iconic poses of the practice.
These men might seem like unconventional messengers for the benefits of yoga, but Abramson reframes our preconceived notions of them. He calls Yoga Joes our “inner peacekeepers” (as opposed to global peacekeepers) and they act as symbols of calm and focus to anyone who is need of it in their daily lives.
Yoga Joes Series 1 is Abramson’s original set of green army men toys. It features nine 1-to-3-inch figures who strike a variety of poses, from the beginner level Downward-Facing Dog to the advanced Headstand. Their skills are displayed in “mini yoga studio” packaging, but they can practice anywhere—like on your desk or in your home gym. Yoga Joes Series 1 is now available in the My Modern Met Store.