Kids’ art materials don’t always allow for children to accurately depict diversity when drawing people, leaving many feeling unrepresented. That’s why Crayola recently announced a set of new crayons called Colors of the World. This inclusive set features 40 different skin tones, representing a full spectrum of human complexions.
Working with real people to develop each shade, Crayola started with the lightest and darkest hues as starting points. It took around 3 months to finalize the 24-color palette, which now features a wide range of “light to deep shades” for children to choose from, as well as undertones like “rose,” “almond,” and “golden.” A larger, 32-pack has also been designed to include 8 additional shades for eyes and hair. There’s even a Colors of the World coloring book, allowing young artists to “color their way across the globe.”
“With the world growing more diverse than ever before, Crayola hopes our new Colors of the World crayons will increase representation and foster a greater sense of belonging and acceptance,” says Crayola CEO Rich Wuerthele. “We want the new Colors of the World crayons to advance inclusion within creativity and impact how kids express themselves.”
Both the 24-pack and 32-pack crayons are available to pre-order now, exclusively at Walmart.