Home / Design / Creative ProductsMattel Launches Line of Gender Neutral Dolls That Are Endlessly Customizable and “Free of Labels”

Mattel Launches Line of Gender Neutral Dolls That Are Endlessly Customizable and “Free of Labels”

 

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Toy company Mattel may specialize in miniatures, but the company has made big strides in recent years. Aiming to break from its highly unrealistic and hyper-feminine Barbie dolls of the past, the manufacturer now strives to create toys that break the mold, with recent series featuring female Fashionistas that come in all shapes and sizes and Inspiring Women who have helped make history. Now, on the heels of these inclusive collections, the company has launched Creatable World, a customizable line of dolls that not only abandons the idea of gendered toys, but of binary gender in general.

Described by Mattel as a “one-of-a-kind play experience,” Creatable World is a refreshing take on the traditional dress-up doll. The line features six different kits that each comprise an androgynous, childlike doll, two interchangeable hairstyles, and “endless styling possibilities.” Together, these components allow children from all walks of life to create the doll of their dreams—whether male, female, neither, or both.

In order to ensure that this unprecedented product would please its target audience, Creatable World was conceived entirely with children in mind. In addition to experts, parents, and physicians, Mattel worked with 250 children—including 15 whose genders are non-traditional—to craft this collection, culminating in dolls that finally cater to the interests, wants, and—most importantly—needs of the next generation.

“Toys are a reflection of culture and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels,” Kim Culmone, Senior Vice President of Mattel Fashion Doll Design, said in a press release. “Through research, we heard that kids don’t want their toys dictated by gender norms. This line allows all kids to express themselves freely which is why it resonates so strongly with them. We’re hopeful Creatable World will encourage people to think more broadly about how all kids can benefit from doll play.”

In addition to the Mattel website, you can pick up your own Creatable World doll kit on Amazon.

Always looking to break the mold, Barbie manufacturer Mattel has launched a line of gender neutral dolls.

 

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Promising a “one-of-a-kind play experience,” this collection aims to change the way we view gendered toys—and binary gender in general.

 

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Meet the dolls below!

 

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Creatable World: Website | Instagram
h/t: [DesignTaxi]

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