New ‘Ruby’ Chocolate Is Naturally Pink and Will Change Desserts Forever

Ruby Chocolate Pink Chocolate Barry Callebaut New Chocolate Flavors

As any confectionary connoisseur knows, chocolate comes in three main varieties: dark, milk, and white. While this tasty trio has been left untouched since white chocolate made its delicious debut 80 years ago, Swiss cocoa company Barry Callebaut has recently released a fourth flavor: ruby, a naturally pink chocolate.

The rosy colored creation is made from the Ruby cocoa bean, a seed found in Ecuador, Brazil, and the Ivory Coast. Because this unique bean already has an inherently “intense taste and characteristic reddish color,” no flavors or dyes are added to the chocolate. Instead, researchers at Barry Callebaut and Jacobs University in Germany have spent years perfecting a new method of processing to create the chocolate. As a result, the Ruby variety is reported to feature unique undertones of “berry-fruitiness and luscious smoothness” rather than the “bitter, milky, or sweet” flavors found in other chocolates.

In addition to its new and exciting taste, the Barry Callebaut brand hopes that the chocolate's fun color will attract experimental eaters—namely, millenials interested in “hedonistic indulgence.” We think they're on to something—can you imagine a more Instagram-able chocolate?

Swiss cocoa producer Barry Callebaut has revealed a new type of chocolate: Ruby, a naturally pink chocolate treat.

Ruby Chocolate Pink Chocolate Barry Callebaut New Chocolate FlavorsRuby Chocolate Pink Chocolate Barry Callebaut New Chocolate FlavorsRuby Chocolate Pink Chocolate Barry Callebaut New Chocolate Flavors

The colorful creation is made from the Ruby cocoa bean, which is known for its reddish tint and berry-like taste.

Ruby Chocolate Pink Chocolate Barry Callebaut New Chocolate FlavorsRuby Chocolate Pink Chocolate Barry Callebaut New Chocolate Flavors

Ruby is the latest variety to join the chocolate flavors we know and love: dark, milk, and white.

Ruby Chocolate Pink Chocolate Barry Callebaut New Chocolate FlavorsBarry Callebaut: Website | Instagram | Facebook
h/t: [Mental Floss]

All images via Barry Callebaut.

Related Articles:

First New Blue Pigment in Over 200 Years is Being Made into a Crayon

Pantone Releases a New Shade of Deep Purple in Honor of Prince

Japan Has Ingeniously Created Sliced Chocolate for Sandwiches

Kelly Richman-Abdou

Kelly Richman-Abdou is a Contributing Writer at My Modern Met. An art historian living in Paris, Kelly was born and raised in San Francisco and holds a BA in Art History from the University of San Francisco and an MA in Art and Museum Studies from Georgetown University. When she’s not writing, you can find Kelly wandering around Paris, whether she’s leading a tour (as a guide, she has been interviewed by BBC World News America and France 24) or simply taking a stroll with her husband and two tiny daughters.

Want to become a My Modern Met Member?

Find out how by becoming a Patron. Check out the exclusive rewards, here.

Sponsored Content