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Adorable Dog Sees Herself in an Ad on the Street and Immediately Poses Next to It

By Emma Taggart on May 15, 2025

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A post shared by Tarık Okyay (@tarikokyay)

Border Collies are known for their intelligence, but one dog named Amy is taking it to the next level. This clever pup from Turkey was recently captured in a now-viral video, striking a pose next to an ad featuring her own image. Whether she’s truly that self-aware or not, it’s fun to imagine how proud she must feel being the star of a Skechers campaign.

Amy is the loyal companion of dog trainer Tarık Okyay, who says she never leaves his side. Okyay shared the video—now with over 13 million views—showing Amy running up to the ad on the street featuring an image of herself with a man and his son. Translated from Turkish, the ad reads, “Together at Every Step! Happy Father’s Day!” The funny video captures Amy striking a pose with her front paws raised beside it. After a few seconds, she then jumps into Okyay’s arms in excitement.

Although the original audio is missing from the video, it’s likely that Okyay used a command or two to get Amy to pose so perfectly. Border Collies are incredibly smart, with the ability to learn up to 1,000 words and understand complex instructions. Amy is clearly highly trained and is able to control her movements with impressive focus.

It’s unclear whether this ad is Amy’s modeling debut, but she’s definitely not camera shy. In another video Okyay posted, she’s seen rocking a pair of sunglasses during an indoor photoshoot like a total pro. Plus, with her signature eye patch and adorable puppy grin, it’s easy to see why everyone’s falling in love with her.

Check out the viral video below and find more from Okyay’s life as a dog trainer on Instagram.