Dreamlike Three-Dimensional Collage Tells the Story of De Beers and Its Diamonds
Step into the De Beers flagship store in Paris and you’ll be greeted by artist Constantin Prozorov’s striking piece titled The De Beers Story. Comprising his signature digital collage style, the permanent, three-dimensional installation was unveiled in January 2026 at the boutique on Rue de la Paix, a luxury shopping district in the city. De Beers has long been synonymous with diamonds—it was founded in 1888—and Prozorov reflects this within the work.











































































